About Marketing,Music And Politic. Not Boring,I tell You

OK, this post could start a few controversies, I guess. It all started with a talk show here, where an analyst observed that in our elections of a few days ago (for the parliament and senate) a lot of artists were involved, as it happens every year, but without taking a side.

I mean, they asked a few good and well paid artists here if they had political preferences, if they played everywhere where they were invited or they turned down some offers because they don’t buy their crap.

Well, without any reserve, everybody said they played…everywhere they were invited and paid. Pretty fair, I’d say…

However, the analyst observed that this is a marketing mistake actually and it will hurt the political parties more than the artists, who, after all, are hired to do whatever they know to do, to perform.

But the political parties will get hurt on the long run. If they would sign some contract of exclusivity with a particular band, let’s say, then when that band would participate to a particular meeting, playing there, people will know which party is involved. Pretty straight forward. It’s part of a branding process, after all.

Think of Intel. Remember the sound? If not, here it is:

That’s a sound logo. It is unique and communicates the brand on audio channels. Without it, the brand would not be complete. Also, the sound won’t ever appear on other brands, because …it’s part of Intel’s brand. And, because you have heard it so many times already, when you will be in another room, not watching TV, but hearing the sound, you’ll immediately think of Intel. That’s branding.

It’s the same with a political party. If a party manages to associate itself with the sound of a band, it will all become part of a brand. Otherwise, if the band will play for no matter what party in no matter what place, it won’t be any branding, it will only be a big mess. The way it happens here now.

However, in order for this to happen, I guess the band must have strong political beliefs and stop running for money wherever it can find them.

I have another example here, that already happens since a while: smarter than political parties, and more marketing oriented, TV channels already signed up particular artists that appear 99% on their channel and can’t be seen on other channels so if you listen that artist somewhere at a public performance, you’ll immediately think about the TV channel they appear on. In return, the TV channel will heavily promote their artists because building the artist’ popularity will also build their channel popularity on the long run. It’s simple.

If you don’t believe me, think about your TV channels and about your (recent) elections.

Can you tell me you what I say here does not match your elections as well?

Well?

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