Country promotion strategy:the musical way

Until today I didn’t know about Jet Lag Gemini but I have seen an article in the local newspaper about them and I got curious.

The reason is that the bass and the guitar players are Romanians, they are brothers, and sons of a quite famous Romanian writer(for some political reasons also), Paul Gheorghiu, who is now established in USA from 1990 I think.

I didn’t know this part(with the rock-and-roll brothers) but I must admit I love to find out such news, they make me feel proud I am Romanian. Our government promotion strategy to the “outside world” for the last 18-19 years was to complain, show what we don’t have and show dark “realities” of Romania, “realities” that exist worldwide in a more extreme way, without making a big fuss about them. But we do. It’s our country branding strategy. We are stupid.

The fact is that this country is beautiful and I feel good for being here and living here. That is why, even if I may not appreciate the music itself of all these guys I speak about here (I love rock music, not dance), I feel proud every time I hear about such happenings.

So, after the “Numa Numa” song, as you might know it, and Dan Balan (aka Crazy loop for people outside Romania), I was so pleased to see that other Romanian guys make it outside “the big way”. We had an other recent example here, highly promoted, with about $2.000.000 earned from one single song in less than a year(dance-pop, OK, i don’t have rock examples unfortunately). This guy I am speaking about has a “Mariah Carey”-like voice, quality voice for his gender and has all the right to be where he is now and I am happy for him. The same for Dan Balan.

For Jet Lag Gemini I wait for them to grow bigger and stronger and again make me proud I am somehow a part of it.

Jet Lag Gemini

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