I love the power that viral marketing has these days. I didn’t know about it, but I had the chance to find about it today, so I thought to share it with you here.
The story goes like this: Dave Caroll and his band travel by airplane, his Taylor guitar gets broken, he doesn’t succeed in getting a positive answer from United Airlines so he and his band put up this video about the whole story.
Long story short, in 4 days he had over a million views on YouTube, had the video featured on CNN, and had over 19,000 blog mentions as VerticalMeasures.com mentions it! Damn! United contacted him the next day but seems that it was one day too late, the video was out and seems to be a hit!
Anyway, seems that the publicity that the video generated turned out to be a great thing for the band after all.
So here it is, United Breaks Guitars!
Taylor guitars provided also a video response and shared some great information about the fact that you could take your guitar with you on the plane, just print out the info and show the paper to the airport employee that won’t let you take it!
Here’s the video response of Taylor guitars.
Enjoy and Stumble that!